Above: Meet the monkey!
MonkeyParking chief executive Paolo Dobrowolny doesn’t understand why San Francisco politicians are going bananas over his parking app.
And he vowed to vigorously fight San Francisco city attorney Dennis Herrera, who threatened to sue MonkeyParking if its iOS app, which lets San Franciscans bid for parking spaces, isn’t pulled from the App Store by July 11.
“We will fight this,” Dobrowolny told VentureBeat from Rome Thursday. “Just to be clear, I want to tell him (Herrera), we’re not selling parking spots. We’d actually like to be regulated in what we do. We’re hoping the politicians see the truth.”
Dobrowolny said the firestorm created in San Francisco over his controversial app was more than just an eye opener. It floored him, as he sat in his flat in Rome watching the controversy unfold on the ‘Net.
“I knew people were upset. But I didn’t expect the politicians to react like that,” the friendly Dobrowolny said. “We’re still at the early stage with Monkey Parking right now. We are making corrections, and fixing bugs everyday.”
Monkey Parking was initially launched in Rome earlier this year and beta tested with Italian drivers there who face the same torturous parking conundrum as drivers do in San Francisco. The app gives drivers leaving a public parking space on city streets the option to hold it for other drivers. If they do, they’ll reap a cash reward. Geolocation features help drivers vector in on the parking spaces they crave.
Above: Monkey Parking’s Paolo Dobrowolny
The app — and ensuing reaction by San Francisco pols — has created a storm of controversy. When the ambitious Herrera learned about MonkeyParking in this gentrification-sensitive city, he launched a harsh broadside against Dobrowolny, saying while technology can be a positive change in peoples lives, MonkeyParking wasn’t one of them.
Herrera’s letter, cribbed, in part read:
"Technology has given rise to many laudable innovations in how we live and work — and MonkeyParking is not one of them. It's illegal, it puts drivers on the hook for $300 fines, and it creates a predatory private market for public parking spaces that San Franciscans will not tolerate. Worst of all, it encourages drivers to use their mobile devices unsafely — to engage in online bidding wars while driving."
Herrera could not be reached for comment. Nor could his spokesperson, who did not respond to emails sent to his Linkedin account.
MonkeyParking is actually three guys in total, all from Rome, who bootstrapped the app with their own cash. Dobrowolny told VentureBeat he splits his time between Italy and San Francisco, and will soon arrive in the city to begin cleaning up the political and legal mess with his lawyers.
And to make sure MonkeyParking gets the traction he said it deserves.
“We’re not selling parking spaces. No,” the irked Dobrowlny said. “And we believe the Monkey Parking app model is the right one.”
The Monkey Parking team describes their technology as a social sharing app that is all about communication for those looking to park their cars. When spots in a given neighborhood become available, the app notifies users with pings. Monkey Parking is adamant that it is not in the business of selling or leasing spots on public city streets.
Herrera called the app illegal. “We will not abide businesses that hold hostage on-street public parking spots for their own private profit,” Herrera wrote.
Even so, Parking Monkey has drawn the ire of others in the mobile parking space.
Parkatmyhouse founder Anthony 'Tony' Eskinazi blasted MonkeyParking for creating a climate of tension in San Francisco and creating “parking rage.” (Parkatmyhouse could be seen as a competitor to MonkeyParking.)
“I love innovation and disruptive technology but I don’t think he (Dobrowlny) understands what he’s saying. It think MonkeyParking will cause more problems, like parking rage,” Eskinazi said.
Eskinazi said his app is legit. And is popular in England.
“Our business has been around for 8 years and is profitable, and I’ve met the Queen and been to #10 Downing Street. And they all support it,” he said.
Eskinazi’s app lets people rent out space in their garage or driveway, not on-street parking spaces. Parkatmyhouse says it has 500,000 users worldwide, pulled in $10 million last year, counts BMW as a financial backer, and will soon unveil a mobile app in the U.S.
To be sure, the blowback from Herrera and other San Francisco residents to MonkeyParking has been a shocker to Dobrowolny and his team. MonkeyParking released a statement addressing the controversy on its website this morning. Read part of it below and clink here for a link to the full statement.
