A few tech startups reeled in some new funding today. We’ve got the details in this aquatic edition of Funding Daily.
VigLink helps monetize ad links, raises $18M more
Three years after its first round of funding, automated affiliate linking company VigLink has scored $18 million in series C funding. RRE Ventures led the round, with participation from existing investors Google Ventures, Emergence Capital, and First Round Capital and additional investment from Correlation Ventures and Silicon Valley Bank.
The company automates the affiliate linking process, making it easier for publishers to get paid when native links drive sales. In addition to monetizing links, the company offers an exchange where merchants can compete for prized publisher links — a great way for publishers to capitalize on sites with heavy traffic. At the moment, the exchange is a small portion of the company's profit.
Read the full story on VentureBeat: VigLink helps monetize ad links, raises $18M more
Fishidy pulls in $1.5M in first round
Local fishing information site Fishidy reeled in $1.5 million in series A funding. Chicago-based investment group Hyde Park Angels led the round. Other investors include Gannett Fleming, Inc., Wisconsin Super Angel Fund, The Gialamas Company, Inc., and Jeff Rusinow.
Fishidy uses fishing maps, real-time reports, and location-based technology to connect sportfishermen. The service has accrued 150,000 members over the past 15 months and is looking to expand further.
Read the full story on the Milwaukee Journal Sentinel.
VigLink technology instantly and automatically captures the value of content that drives commerce. We monetize ordinary links to over 30,000 retailers, whether they're created by you or us. Our technology works across sites, apps, and ... read more »
