Airbnb unveiled a complete brand and product redesign today at an exclusive event for top hosts and guests.
Airbnb calls its new logo a "multi-state moving identity," and a "3D modular symbol” that’s "adaptive to environments," as VentureBeat revealed exclusively on Monday. Airbnb quietly announced the live-streamed event last week.
According to Airbnb chief Brian Chesky, “Airbnb started as a way to rent rooms and it was just a tiny little website and over time grew. Today we're in 34,000 cities and 194 countries." But, Chesky said, "Airbnb isn't really understood … Our core idea, what Airbnb is about at its core, is belonging. At Airbnb, we imagine a world where you can belong anywhere."
“We were thinking,” said Chesky, “how could we communicate this idea of belonging? A universal symbol of belonging.”
Say goodbye to Airbnb’s Web 2.0 bubble logo. The design below, created by DesignStudio, represents Airbnb’s departure from tech brand to consumer brand.
Here’s a look at the new site:
The new design represents a major aesthetic shift, but structurally the layout has hardly changed at all. Here’s a look at the new search, listing, and host pages.
Click to view slideshow.Finally, here’s a preview of Airbnb’s new mobile app, which will be made available later today on both iOS and Android:
Click to view slideshow.A series of photographs obtained by VentureBeat earlier this week reveal the vast design variations Airbnb considered before settling on its new identity.
Built into Airbnb’s rebrand, the company also debuted a custom typeface, dubbed “Air.”
Above: Airbnb’s new “Air” typeface, shown in its heaviest weight.
The rebrand and product redesign above offers Airbnb’s public relations team a break from the startup’s consistent legislative turmoil. Most recently, the company was slapped with a $40K fine for 'illegal' rentals in Barcelona.
As for the company’s finances, Airbnb raised a $500 million mega round in May.
Founded in August 2008 and based in San Francisco, California, Airbnb is a community marketplace for people to list, discover, and book unique spaces around the world online or from an iPhone device. Whether the available space is a ca... read more »
