She cited the famous case in which Target was able to predict the pregnancies of its female customers using big data techniques then market applicable products to them. One woman’s family found she was pregnant only after seeing the Target marketing materials being sent her way.
Brill made her comments during a round-table discussion led by the Association for Competitive Technology (ACT) executive director Morgan Reed.
"There have been incredible developments in mobile technology that help students learn and improve health outcomes," Reed said in a statement. "We need a regulatory environment that encourages innovation while protecting consumers in areas that make a real difference in our lives."
Reed serves as the legal and policy chair for the mobile arm of the largest Health IT organization, HIMSS.
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