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Q&A: Seeing Ads on Twitter

Q.

Can I get rid of “promoted tweets” in my Twitter feed

A.

“Promoted tweets” are paid for by companies who want to advertise their products and services to Twitter users. According to Twitter, you cannot opt out of seeing them appear in your feed. On the Web, you can delete a paid message from your feed by moving the mouse cursor over the post and clicking the Dismiss button. If you are using Twitter’s apps for mobile devices, you can delete the message by swiping your finger on the screen.

Advertising helps keep free services free, and Twitter has stated that it wants to deliver relevant ads to its users. A post on the company’s advertising blog last year described how its developers are trying to target promoted messages based on the user’s gender (or the assumption thereof, as Twitter does not ask its members to define themselves as male or female when setting up an account).

Many third-party Twitter programs like HootSuite also display promoted messages. Some alternate Twitter clients may not show the ads, but you may have to search for those programs because they are starting to disappear. Twitter, which bought the TweetDeck app in 2011, recently announced it was discontinuing development of the iOS, Android and Adobe AIR versions of the software.